The View From The Lane: The Athletic FC's Spurs show Podcast Advertising - Audience, Sponsors & Contact

Overview

The View From The Lane provides essential, twice-weekly analysis for devoted Tottenham Hotspur fans. Hosted by Danny Kelly and featuring insightful journalists from The Athletic, this podcast dives deep into match performances, dissects tactical decisions, scrutinizes player form, and delivers timely club news and exclusive updates. Episodes consistently offer a blend of expert opinion, lively debate, and fan-focused discussion, covering everything from recent game reactions and managerial strategies to injury reports and transfer speculation. It caters to a passionate audience seeking in-depth, professional commentary and a sense of community around their beloved club, offering a comprehensive look at the triumphs and challenges of following Spurs.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

5,040

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

BAD

1%

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The Bottom Line

This show has an estimated 5K audience size, runs 1% host read ads and promotes 89% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Discoverdiscover.com	Discover	2	9	1	2	2	3	1	2	2	1	4	4	1		4	4	Core Performer 67%
Progressive Insuranceprogressive.com	Progressive Insurance	1	2		1	2	1		1	1	2		2	2			2	Core Performer 50%
JBLjbl.com	JBL										2	4	2	1	1			Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Discover financial services	$2,432	+104.6%	2%	87%	47.0ad units	Core Performer	+1
Medcan health, wellness & fitness	$2,385	0.0%	0%	100%	44.0ad units	Core Performer	+1
WestJet airlines/aviation	$2,148	0.0%	0%	100%	42.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Senesi, Robertson + our big squad audit!

0:00 / 0:23

Direct Response

S

#1

Run on 1x episode

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