The Unnamed Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The Unnamed Show provides an unfiltered, insider's look into the dynamic world of Barstool Sports, hosted by key figures Dave Portnoy, Kirk Minihane, and Ryan Whitney. The podcast delves into the company's internal operations, historical moments, and ongoing 'wars' and rivalries among its personalities. Episodes blend business insights with candid discussions on internet culture, media interactions, and sports-adjacent topics, all delivered with Barstool's signature irreverent and comedic tone. This show is a must-listen for dedicated Barstool fans, individuals interested in the digital media landscape, and those curious about the personalities and controversies shaping online entertainment. It offers a unique blend of corporate commentary, personality-driven drama, and cultural observations, making it distinctive for its raw, behind-the-scenes access.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

104K

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Direct Response

Brands with CTAs

GOOD

73%

Host Read %

% of host read ads

BAD

27%

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The Bottom Line

This show has an estimated 104K audience size, runs 27% host read ads and promotes 73% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Proper No. Twelve Irish Whiskey wine & spirits	$3,191	0.0%	100%	0%	1.0ad units	Test run	+1
Boarshead food production	$2,815	0.0%	0%	100%	2.0ad units	Test run	+1
Abercrombie	$2,488	0.0%	100%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Dave Portnoy Weighs In On Internet Invitational Finale | The Unnamed Show - Episode 79

0:00 / 0:28

Brand Awareness

D

#1

Run on 1x episode

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