The Skeptics' Guide to the Universe Podcast Advertising - Audience, Sponsors & Contact

Overview

The Skeptics' Guide to the Universe is a weekly science podcast discussing the latest science news, critical thinking, bad science, conspiracies and controversies. -The Skeptics' Guide to the Universe: Your escape to reality - Produced by SGU Productions, LLC: https://www.theskepticsguide.org

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

123.4K

Est. Podcast Downloads

123.4K

Av. Youtube Views

1,004

YouTubers Subscribers

34k

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

97%

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The Bottom Line

This show has an estimated 123.4K audience size, runs 97% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Steven Novella

Operating as a cornerstone of the modern skeptical movement, The Skeptics’ Guide to the Universe delivers weekly analysis of science news and fringe claims. Led by Dr. Steven Novella, an academic neurologist at Yale School of Medicine, the ensemble cast known as the Rogues utilizes segments like Science or Fiction to challenge cognitive biases and promote logical literacy. The production has successfully transitioned its educational mission into the literary world with the publication of The Skeptics' Guide to the Future, building on the success of their previous bestseller. Beyond their digital presence, the team produces international Live Extravaganzas and the NECSS conference, collaborating with figures such as Bill Nye and Neil deGrasse Tyson to debunk medical misinformation. This long-running project serves as the official podcast of the New England Skeptical Society, maintaining a focus on evidence-based medicine and emerging technologies like fusion and artificial intelligence to clarify complex global scientific developments.

Age: 62 years
Nationality: American
Education: MD, Georgetown University School of Medicine

Age: 62 years
Nationality: American
Education: MD, Georgetown University School of Medicine

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Recent Campaigns

	Advertisers	Week3/9	Week4/6	Week5/4	Week6/8	Week7/6	Week7/13	Week8/3
Quincequince.com	Quince	2	2	1	1	1		1	Longer term buy 25%
Monarchmonarch.com	Monarch							1	Test in progress 8%
Monarch Moneymonarchmoney.com	Monarch Money						1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Quince retail	$56,789	0.0%	100%	100%	12.0ad units	Core Performer	+1
Aura Frames photography	$37,859	0.0%	100%	100%	8.0ad units	Core Performer	+1
Skepticon	$4,732	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Skeptics Guide #1100 - Aug 8 2026

0:00 / 1:00

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#1

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