THE RUNNING EFFECT PODCAST Podcast Advertising - Audience, Sponsors & Contact

Overview

The Running Effect Podcast offers an in-depth exploration of the running world, featuring candid interviews with elite athletes and influential figures. Host Dominic Schlueter delves into their personal journeys, training methodologies, and mental strategies, providing listeners with actionable insights and inspiration. The podcast goes beyond race results to uncover the human stories behind athletic achievement, appealing to both competitive runners seeking to improve performance and casual enthusiasts looking for motivational narratives. It serves as a valuable resource for understanding the dedication, resilience, and unique approaches that define greatness in the sport, fostering a community passionate about running at every level.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

16,600

Instagram

251k

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

BAD

6%

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The Bottom Line

This show has an estimated 16.6K audience size, runs 6% host read ads and promotes 74% of ads for direct response advertisers.

Creator Influence

Dominic Schlueter

Dominic Schlueter, known as The Running Effect, is a dynamic content creator who brings compelling storytelling to the world of running. Through his acclaimed podcast, The Running Effect, he conducts in-depth interviews with elite athletes and coaches, offering unique insights into their journeys and training philosophies. His recent invitation to Meta HQ, where he ran with Mark Zuckerberg, highlights his growing influence beyond the running community. Dominic also publishes The Run Down, a popular newsletter providing detailed analysis and training advice. He consistently inspires his audience with motivational content centered on discipline, resilience, and the pursuit of greatness in both sport and life, fostering a community dedicated to athletic and personal growth. His work with brands like Garmin and Under Armour further solidifies his position as a leading voice in the endurance sports landscape.

Age: 25-34
Nationality: American
Education: Bachelor of Business Administration, University of Toledo

Age: 25-34
Nationality: American
Education: Bachelor of Business Administration, University of Toledo

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
USAAusaa.com	USAA						1	2	3	4	2	3	1	1	4	4	4	5	5	4	5	1	2	4	8	11	6		Core Performer 92%
blinds.comblinds.com	blinds.com	1			1			1					2		1		1	1	3	2	3	1	2	1	2		12	1	Core Performer 92%
Lifelocklifelock.com	Lifelock		2	3	3	5	5	3	4	5	2	4			4	5	6	4	2	4	6	2	4	3	13	8			Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Lifelock	$16,401	+37.8%	0%	99%	97.0ad units	Core Performer	+1
USAA financial services	$13,315	-18.6%	0%	99%	81.0ad units	Core Performer	+1
Uber Eats food & beverages	$7,862	+63.0%	0%	98%	46.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

How A 16-High 5K Guy Had The Biggest Year In Trail Running: 145 Mile Weeks, 120g Of Carbs An Hour, Leading Western States For 62 Miles, And A CCC Podium | The Year Of Hans Troyer

0:00 / 0:31

Direct Response

H

#1

Run on 1x episode

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