The Royals Uncensored Podcast Advertising - Audience, Sponsors & Contact

Overview

The Royals Uncensored delivers sharp, insider-driven commentary on the British monarchy, blending journalistic analysis with lively debate. Hosted by royal biographer Katie Nicholl, journalist Jo Elvin, and former royal butler Grant Harrold, the show features a rotating cast of high-profile guests such as Piers Morgan, Sarah Vine, and Mark Dolan, alongside royal correspondents and cultural figures. Episodes mix breaking royal news—covering Harry and Meghan's evolving status, Prince Andrew's legal troubles, palace staff changes, and King Charles's public engagements—with historical reflection on Queen Elizabeth II's legacy and lighter cultural segments, like an artist's tribute portrait. Recorded in both studio and live event formats, the tone is candid, opinionated, and occasionally irreverent, appealing to royal watchers who want more than surface-level tabloid coverage. Ideal for listeners fascinated by palace politics, family drama, and the monarchy's evolving public image, the podcast stands out for its blend of credentialed insider access and unfiltered panel debate.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

440

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Direct Response

Brands with CTAs

GOOD

65%

Host Read %

% of host read ads

BAD

15%

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The Bottom Line

This show has an estimated 440 audience size, runs 15% host read ads and promotes 65% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week8/17	Week8/24	Week9/7	Week9/21	Week10/19
Peacockpeacocktv.com	Peacock	1	1	1			Longer term buy 25%
Apple Payapple.com	Apple Pay				1	1	Test in progress 17%
Chatgptchatgpt.com	Chatgpt	1		1			Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Peacock marketing & advertising	$12	-100.0%	0%	33%	3.0ad units	Test run	+1
Swiped information technology & services	$11	0.0%	0%	0%	3.0ad units	Test run	+1
Chatgpt information technology & services	$8	-100.0%	0%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

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