The Ringer-Verse Podcast Advertising - Audience, Sponsors & Contact

Overview

The Ringer-Verse is the definitive podcast for pop culture enthusiasts and 'nerd culture' fandom, offering a comprehensive and engaging exploration of movies, television, video games, anime, and comics. Featuring a rotating cast of expert hosts across various segments like 'The Midnight Boys,' 'Mint Edition,' 'Button Mash,' and 'Splash Page,' the show delivers instant reactions to new releases, deep-dive analyses, fan theories, and insightful discussions on industry trends and franchise developments. It caters to a passionate audience eager for witty banter, detailed breakdowns of Easter eggs, and monthly recommendations, providing a lively community hub for all things entertainment beyond the mainstream.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

87,300

Est. Podcast Downloads

64,540

Av. Youtube Views

22,760

Instagram

70k

YouTubers Subscribers

47k

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

12%

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The Bottom Line

This show has an estimated 87.3K audience size, runs 12% host read ads and promotes 79% of ads for direct response advertisers.

Creator Influence

Van Lathan

The Ringer-Verse serves as a premiere multi-platform hub for fandom analysis, operating as a core pillar of the Spotify-owned Ringer network. The channel features a specialized rotating cast of experts, including Academy Award-winning producer Van Lathan and culture historian Joanna Robinson, author of the definitive Marvel history book, MCU: The Reign of Marvel Studios. Leveraging a blend of academic rigor and casual discourse, the group produces distinct programming blocks such as the earnest, lore-heavy House of R and the high-energy, personality-driven Midnight Boys. Current coverage highlights include the A Dream of Nolan Spring retrospective series and exhaustive episodic breakdowns of Daredevil: Born Again. Recent wins include a series of high-profile interviews with industry insiders like Andy Weir and Sam Witwer, bridging the gap between creator and consumer. Their approach emphasizes thoughtful fandom, balancing a deep appreciation for speculative fiction with critical examinations of narrative structure and cultural representation in modern entertainment.

Age: 46 years
Nationality: American
Education: Professional Journalism Backgrounds, Various

Age: 46 years
Nationality: American
Education: Professional Journalism Backgrounds, Various

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Tremfyatremfya.com	Tremfya	1	3	3	2			2	1	1	1	1	2	2			1	1	Core Performer 75%
Whole Foods Marketwholefoodsmarket.com	Whole Foods Market	1	2		2	2		1	1			1	1	2	2	1	1		Core Performer 67%
Mint Mobilemintmobile.com	Mint Mobile		1	3		2	1	1					1	2	2	3	1	1	Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Tremfya design	$26,871	+40.9%	0%	90%	20.0ad units	Core Performer	+1
Mint Mobile telecommunications	$24,400	+150.9%	17%	100%	24.0ad units	Core Performer	+1
Whole Foods Market retail	$23,187	+168.3%	25%	90%	20.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The ‘Game of Thrones’ Draft | The Midnight Boys

0:00 / 0:27

Direct Response

T

#1

Run on 1x episode

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