The Ringer F1 Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The Ringer F1 Show is the definitive podcast for Formula 1 enthusiasts, offering a comprehensive and analytical deep dive into the world of Grand Prix racing. Hosted by Megan Schuster and featuring expert guests, the show provides timely coverage of current events, including detailed race recaps, incident analysis, and team/driver performance breakdowns from every Grand Prix. Beyond immediate news, it also explores the rich history of F1, dissecting iconic championship battles and pivotal moments that have shaped the sport. With a professional yet engaging tone, this podcast caters to both seasoned fans seeking insightful commentary and newer followers looking to understand the nuances and historical context of Formula 1, making it an essential listen for anyone passionate about motorsport.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

13,100

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Direct Response

Brands with CTAs

GOOD

73%

Host Read %

% of host read ads

BAD

11%

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The Bottom Line

This show has an estimated 13.1K audience size, runs 11% host read ads and promotes 73% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/22	Week6/29	Week7/13	Week7/20	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Dermalogicadermalogica.com	Dermalogica										1	1	5	2	2	3	2	3	4	4	Core Performer 67%
Lifelocklifelock.com	Lifelock	1	1	1	1	1	1	2	1	2	2	1	1	1	1	1		2	1	1	Core Performer 58%
Whole Foods Marketwholefoodsmarket.com	Whole Foods Market	2	1	1	1			2			2	1	2	1	2			5	2	1	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
eBay information technology & services	$5,276	0.0%	3%	68%	31.0ad units	Core Performer	+1
Dermalogica health, wellness & fitness	$5,005	+29.8%	100%	100%	19.0ad units	Core Performer	+1
Whole Foods Market retail	$3,806	+146.4%	23%	86%	22.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

2026 Singapore Grand Prix Review

0:00 / 0:35

Direct Response

2

#1

Run on 1x episode

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