The Pogcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Pogcast offers an engaging, in-depth discussion for gamers and content creators, hosted by streamers Veritas and JesseKazam. The podcast delves into the latest video game industry news, new game launches like Highguard and Marathon, and specific FPS titles such as "Escape from Tarkov." Beyond gaming, it explores critical topics in digital media, including YouTube content strategy, the challenges of breaking into the gaming scene, and the broader implications of AI. With a conversational tone, it caters to an audience passionate about gaming culture, game development, and the business of online content creation, providing unique insights from experienced industry personalities.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,020

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

OKAY

45%

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The Bottom Line

This show has an estimated 1K audience size, runs 45% host read ads and promotes 85% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week4/6	Week4/13	Week5/4	Week5/11	Week6/1	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week8/10
Cash Appcash.app	Cash App		1								1		1		1	Longer term buy 25%
The Perfect Jeantheperfectjean.nyc	The Perfect Jean	1		2		1		2	1			1				Test in progress 17%
Ridgeridge.com	Ridge	1			1		1			1				2		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Perfect Jean apparel & fashion	$226	-65.7%	100%	83%	12.0ad units	Core Performer	+1
Ridge luxury goods & jewelry	$166	+45.6%	100%	100%	8.0ad units	Core Performer	+1
Cash App	$160	+100.0%	100%	100%	7.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#309 - HUNGER Surprised Me, Tarkov Season 1 & Expansion Hub!

0:00 / 3:34

Direct Response

H

#1

Run on 1x episode

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