The OGs Podcast Advertising - Audience, Sponsors & Contact

Overview

The OGs offers an authentic and unfiltered look into the world of professional basketball, hosted by NBA legends Udonis Haslem and Mike Miller. This podcast goes beyond typical sports commentary, providing candid conversations with fellow "OGs" about the true experiences of life in the league. Listeners gain unparalleled insider perspectives on topics like the emotional and practical challenges of retirement, the often-unforeseen difficulties of starting an NBA career, and the mental and physical demands of elite sports. It's a must-listen for dedicated basketball fans, aspiring athletes, and anyone seeking a deeper understanding of the human stories behind the headlines in professional sports, offering both educational insights and a unique cultural lens on the game.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

32,086

Est. Podcast Downloads

4,620

Av. Youtube Views

27,466

Instagram

73k

YouTubers Subscribers

131k

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Direct Response

Brands with CTAs

GREAT

95%

Host Read %

% of host read ads

BAD

38%

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The Bottom Line

This show has an estimated 32.1K audience size, runs 38% host read ads and promotes 95% of ads for direct response advertisers.

Creator Influence

The OGs

The OGs Show is a dynamic podcast hosted by two legendary NBA veterans and former Miami Heat teammates, Udonis Haslem and Mike Miller. Leveraging a combined 37 years of experience in professional basketball, Haslem, affectionately known as "UD" or "Mr. 305," and Miller bring unfiltered insights and authentic perspectives on trending NBA news, sports headlines, and life both on and off the court. Produced by Playmaker HQ, The OGs Show features candid conversations between the hosts, characterized by their long-standing friendship and humorous dynamic. They regularly welcome high-profile guests from the sports world, including former players like Alonzo Mourning, Keyon Dooling, John Salley, and current figures like Tyler Herro, offering fans unique, behind-the-scenes stories and analysis. The show is distributed across major platforms, including YouTube for full video episodes and highlights, and various audio podcast services. Short, engaging clips are also shared extensively on social media channels like Instagram, TikTok, and Twitter to reach a broader audience. With prominent sponsorships from brands like DraftKings, Roman, and Tommy John, The OGs Show has quickly established itself as a respected voice in sports commentary, appealing to basketball enthusiasts who appreciate real talk from certified veterans. Their content resonates particularly with fans interested in the history and culture of the NBA, especially those with a connection to the Miami Heat.

Nationality: American
Education: University of Florida

Nationality: American
Education: University of Florida

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Row hospital & health care	$2,431	0.0%	100%	100%	5.0ad units	Core Performer	+1
Morgan and Morgan legal services	$2,431	0.0%	100%	100%	5.0ad units	Core Performer	+1
Zyn	$1,725	0.0%	60%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode Highlight: Former NBA Players Explain Why It’s Hard To Retire From The League

0:00 / 1:18

Direct Response

E

#1

Run on 1x episode

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