The Nerd Nest - A Video Game Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Nerd Nest offers a comprehensive and unbiased exploration of the video game world, hosted by Bill Fairchild and a rotating panel of content creators. This podcast delves into the latest gaming news, hardware innovations like the Steam Deck, and broader industry trends affecting PC, console, and cloud gaming. Eschewing divisive 'console wars,' the show fosters an inclusive environment for discussing everything from ARM chip advancements and game development economics to personal play experiences and game recommendations. It's an essential listen for dedicated gamers, tech enthusiasts, and anyone keen on understanding the evolving landscape of interactive entertainment, presented with a professional yet engaging tone.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

43,560

Est. Podcast Downloads

7,460

Av. Youtube Views

36,100

YouTubers Subscribers

105k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

BAD

9%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 43.6K audience size, runs 9% host read ads and promotes 81% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week5/25	Week6/1	Week6/15	Week6/22	Week7/6	Week7/27	Week8/3
USAAusaa.com	USAA		1		1		2	1	1	Longer term buy 33%
Pricelinepriceline.com	Priceline		1		1		1	1	1	Longer term buy 33%
LinkedInlinkedin.com	LinkedIn	1	1	2	2	1	2			Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
LinkedIn information technology & services	$4,391	-65.8%	11%	78%	9.0ad units	Core Performer	+1
Shopify information technology & services	$4,217	0.0%	13%	100%	8.0ad units	Core Performer	+1
State Farm insurance	$3,633	-100.0%	0%	88%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

XBOX Reset is coming...what happens next?

0:00 / 0:21

Direct Response

X

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌