The Morning Rumble Podcast Advertising - Audience, Sponsors & Contact

Overview

The Morning Rumble offers a high-energy, irreverent, and laugh-out-loud experience, serving as the "best bits" from a daily breakfast radio show. Eschewing serious news or deep dives, the podcast thrives on comedic banter, playful "in-fighting" among hosts, and lighthearted "piss-taking." Listeners can expect a mix of personal anecdotes, recurring comedic segments like "The Eliminator" and "Fingers Friday," and discussions on everyday topics, pop culture, and occasional celebrity appearances (e.g., Greg Murphy). The tone is distinctly informal and boisterous, targeting an audience seeking pure entertainment, a dose of humor to start their day, and a connection with a lively, unscripted radio crew. It's ideal for those who enjoy conversational comedy and a relaxed, fun atmosphere over structured, informative content.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

80

Instagram

113k

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

GOOD

69%

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The Bottom Line

This show has an estimated 80 audience size, runs 69% host read ads and promotes 78% of ads for direct response advertisers.

Creator Influence

The Morning Rumble

The Morning Rumble is a dynamic New Zealand radio show and podcast, delivering a blend of humor, interviews, and current events to its dedicated audience. Known for its irreverent style and engaging host banter, the show frequently features high-profile guests from the worlds of music and sports, including exclusive chats with figures like Maynard James Keenan and Israel Adesanya. A significant annual event is the "Rock 2000" countdown, a listener-voted music special that generates immense community participation and celebrates rock culture. The team also actively supports social causes, notably through their involvement with the "Walk Without Fear Trust" campaign, advocating against unprovoked violence. Their content spans from lighthearted challenges to serious discussions, maintaining a relatable and authentic connection with listeners across various platforms.

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Recent Campaigns

	Advertisers	Week3/23	Week3/30	Week4/13	Week4/20	Week4/27	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
McDonald'smcdonalds.com	McDonald's	1	4	1	3	1	1		1	4	1		Longer term buy 33%
Colorado State University Globalcsuglobal.edu	Colorado State University Global				1			2		1	5		Longer term buy 25%
SoFisofi.com	SoFi							1			3	4	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Rover	$18	-16.5%	95%	100%	19.0ad units	Core Performer	+1
McDonald's	$14	+100.0%	69%	81%	16.0ad units	Core Performer	+1
Mitre 10	$8	0.0%	100%	67%	9.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

ON-AIR 🟢 - Mel's Back, Laurie Daley's In Studio and Some Huge Announcements!!

0:00 / 0:57

Direct Response

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#1

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