The Lo Life Podcast Advertising - Audience, Sponsors & Contact

Overview

The Lo Life, hosted by entrepreneur and stylist Lo VonRumpf, offers a candid and empowering exploration of modern life, relationships, and personal growth. Lo, embodying a "dream BFF" persona, engages in insightful conversations with thought leaders, delving into topics like dating, self-worth, friendships, and pop culture. The podcast distinguishes itself by challenging conventional wisdom, encouraging listeners to raise their standards, set boundaries, and prioritize their well-being in all relationships. Episodes often unpack patterns in dating, discuss navigating emotional challenges, and emphasize the importance of choosing a fulfilling life on one's own terms. It's ideal for listeners seeking relatable advice, a supportive community, and a fresh perspective on love, life, and self-empowerment, delivered with warmth and wit.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

67,440

Instagram

19k

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

OKAY

49%

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The Bottom Line

This show has an estimated 67.4K audience size, runs 49% host read ads and promotes 94% of ads for direct response advertisers.

Creator Influence

Lowen vonRumpf

Lo vonRumpf is a Los Angeles-based celebrity fashion stylist and media personality who translates professional insider expertise into candid digital commentary. Operating at the intersection of high fashion and millennial lifestyle, he hosts The Lo Life Podcast, a series frequently ranking among the top society and culture programs. He provides expert analysis on Hollywood aesthetics, exemplified by his Red Carpet Review series where he evaluates major events like the Met Gala and the Oscars. Recently, vonRumpf earned acclaim for his long-form interview with Jessie J, exploring the intersection of motherhood and mental health. His perspective is informed by a career styling high-profile talent including Lucy Hale and Pentatonix, as well as his identity within the Latine and queer communities. Whether critiquing the clinical claims of skincare brands like The Ordinary or discussing the cultural impact of figures like Bad Bunny, vonRumpf utilizes a humorous, unfiltered delivery to dissect the complexities of modern celebrity culture.

Age: 38 years
Nationality: American
Education: Bachelor's Degree, Unknown

Age: 38 years
Nationality: American
Education: Bachelor's Degree, Unknown

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Progressive Insuranceprogressive.com	Progressive Insurance								1	4	2	2	3	3	3	1	1	2	2	3		1	1	1	Core Performer 83%
Quincequince.com	Quince	1	1	1	1	1	1	1	1	1	1	1	1	1	1		1	1	1	1	1	1			Core Performer 67%
Nutrafolnutrafol.com	Nutrafol			1	1	1	1	1	1	1							1	1	1	1	1	1		1	Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Quince retail	$82,516	+130.6%	97%	100%	38.0ad units	Core Performer	+1
Nutrafol	$58,574	+100.0%	100%	96%	26.0ad units	Core Performer	+1
Article	$43,474	+100.5%	100%	100%	19.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

It’s Giving Nancy Meyers: Carmel, Confessions & Travel Compatibility with Hayley Orrantia

0:00 / 1:29

Direct Response

I

#1

Run on 1x episode

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