The Last Cast: HBO's The Last of Us Recap Podcast Advertising - Audience, Sponsors & Contact

Overview

The Last Cast offers an unofficial, in-depth companion to HBO's acclaimed series, 'The Last of Us.' Each episode provides comprehensive recaps, critical reviews, and insightful discussions, dissecting plot developments, character portrayals, and the nuances of adapting the beloved video game to live-action. The hosts engage in analytical commentary, exploring what works and what doesn't, and delve into behind-the-scenes news and fan theories. This podcast is essential for dedicated fans of the series and the original game, as well as anyone interested in detailed media analysis and the challenges of adapting complex narratives for television, fostering a community around one of pop culture's most significant recent phenomena.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,041

Est. Podcast Downloads

900

Av. Youtube Views

141

YouTubers Subscribers

205

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

GOOD

83%

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The Bottom Line

This show has an estimated 1K audience size, runs 83% host read ads and promotes 83% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
HBO Max entertainment	$24	0.0%	100%	100%	1.0ad units	Test run	+1
Hot Topic	$18	0.0%	100%	0%	1.0ad units	Test run	+1
Go Fund Me fund-raising	$17	0.0%	0%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

3. The Path

0:00 / 0:47

Direct Response

3

#1

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