The Hidden People Podcast Advertising - Audience, Sponsors & Contact

Overview

The Hidden People is a high-stakes audio drama that masterfully blends the grit of a modern-day murder mystery with the expansive, high-fantasy world of Irish and Norse mythology. The series follows protagonist Mackenna Thorne as she navigates a hidden reality teeming with magic, ancient monsters, and divine threats. Distinguished by its immersive sound design and cinematic score, the show evolves from a grounded investigative thriller into an epic battle for the survival of the realms. It is an ideal listen for fans of urban fantasy and folklore-inspired storytelling who appreciate character-driven narratives, complex world-building, and intense, action-oriented stakes. The podcast offers a polished, professional production that balances dark, atmospheric tension with the grand scale of mythological conflict.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

14,180

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

BAD

9%

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The Bottom Line

This show has an estimated 14.2K audience size, runs 9% host read ads and promotes 91% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Realms of Peril and Glory	$1,245	0.0%	0%	100%	6.0ad units	Core Performer	+1
Something You Should Know	$908	0.0%	0%	100%	5.0ad units	Core Performer	+1
YouTube TV information technology & services	$672	0.0%	0%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

A Chance to Make Good Choices

0:00 / 0:49

Direct Response

A

#1

Run on 1x episode

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