The CPG Guys Podcast Advertising - Audience, Sponsors & Contact

Overview

The CPG Guys offers an insightful deep-dive into the dynamic world of Consumer Packaged Goods (CPG) and Fast-Moving Consumer Goods (FMCG) industries. Hosted by industry veterans Sri Rajagopalan and Peter V.S. Bond, the podcast features engaging interviews with top executives from leading brands and retailers, providing unparalleled access to current trends and strategic thinking. Listeners gain valuable knowledge on topics such as eCommerce innovation, retail media strategies, consumer loyalty, and effective brand engagement across various channels. It's an essential resource for professionals in marketing, sales, and general management seeking to understand market shifts and learn from successful industry leaders.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,506

Est. Podcast Downloads

2,460

Av. Youtube Views

46

Instagram

1k

YouTubers Subscribers

191

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

GREAT

93%

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The Bottom Line

This show has an estimated 2.5K audience size, runs 93% host read ads and promotes 81% of ads for direct response advertisers.

Creator Influence

Sri Rajagopalan

Sri Rajagopalan and Peter V.S. Bond (PVSB) lead The CPG Guys, a business podcast and video platform focusing on the convergence of physical and digital commerce. Both hosts bring deep executive experience from legacy corporations like PepsiCo, Johnson & Johnson, and dunnhumby, using that perspective to analyze consumer packaged goods and retail media networks. They produce the weekly Commerce Riff series, which provides timely breakdowns of industry shifts, and the Shoptalk Europe Omnichannel Retail Recap. Their work often occurs live from the floor of major global events, including CES, Cannes Lions, and Amazon unBoxed. Recently, they launched the 2026 Early Emerging CPG Themes series, providing roadmap analysis for brand advertisers. By featuring C-suite leadership from Walmart Connect, TikTok, and DoorDash, they address technical topics like real-time bidding, supply chain digitization, and phygital commerce media. Their content serves as a strategic resource for marketing and sales professionals navigating the performance marketing landscape.

Age: 51 years
Nationality: American
Education: MBA, Haas School of Business

Age: 51 years
Nationality: American
Education: MBA, Haas School of Business

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Recent Campaigns

	Advertisers	Week3/30	Week7/20	Week8/17
Insights Association Corporate Researchers Conferenceinsightsassociation.org	Insights Association Corporate Researchers Conference			3	Test in progress 8%
Instacartinstacart.com	Instacart		1		Test in progress 8%
The CPG Guyscpg-guys.com	The CPG Guys	1			Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Amazon Prime information technology & services	$808	0.0%	100%	100%	17.0ad units	Core Performer	+1
Insights Association Corporate Researchers Conference	$150	+100.0%	100%	100%	3.0ad units	Test run
Think Blue Consulting	$138	0.0%	100%	100%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Insights Association’s Anita Watkins on the Benefits and Risks of AI in Insights Development

0:00 / 0:40

Direct Response

T

#1

Run on 1x episode

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