The Compound and Friends Podcast Advertising - Audience, Sponsors & Contact

Overview

Join Downtown Josh Brown, Michael Batnick, and a rotation of their friends every Tuesday and Friday for expert insight and hot takes on the latest in business and investing.

See our disclosures here - https://ritholtzwealth.com/podcast-youtube-disclosures/

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

40,300

Instagram

56k

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

OKAY

41%

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The Bottom Line

This show has an estimated 40.3K audience size, runs 41% host read ads and promotes 86% of ads for direct response advertisers.

Creator Influence

N/A N/A

Based in New York City, The Compound operates as a media production house delivering market analysis and personal finance education through a conversational lens. The brand utilizes a multi-platform distribution model, anchored by the long-form series The Compound and Friends, where hosts Michael Batnick and Downtown Josh Brown engage with financial heavyweights like Neil Dutta and Jill Schlesinger. Their programming involves diverse formats, including the listener-driven Q&A series Ask The Compound and the data-centric What Are Your Thoughts?, which provide digestible breakdowns of complex economic shifts. A recent win for the channel includes the launch of Talking Wealth, a series exploring the intersection of artificial intelligence and professional wealth management. By blending institutional-grade market insights with accessible commentary, The Compound serves as a central hub for investors tracking modern software cycles, the ETF landscape, and broad macroeconomic trends, often hosting high-profile live events such as their recent gathering with Jim Cramer.

Age: 8 years
Nationality: American
Education: Not Publicly Disclosed

Age: 8 years
Nationality: American
Education: Not Publicly Disclosed

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Recent Campaigns

	Advertisers	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Ralphsralphs.com	Ralphs	1	1	1	1	2	2	1	1	1	1	1				Core Performer 58%
Lifelocklifelock.com	Lifelock				1	2	3			2	1	1			1	Core Performer 50%
Silicon Valley Banksvb.com	Silicon Valley Bank									1		1	1	1	1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Public Investing financial services	$29,201	-23.6%	93%	100%	27.0ad units	Core Performer	+1
Betterment financial services	$14,065	-100.0%	79%	100%	14.0ad units	Core Performer	+1
Janice Henderson Investors financial services	$12,638	+100.0%	39%	89%	18.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Leveraged ETF Casino, Apple Breaks Out, Sentiment Plunges, Government Stake in OpenAI?

0:00 / 0:57

Direct Response

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#1

Run on 1x episode

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