The Climate Pod Podcast Advertising - Audience, Sponsors & Contact

Overview

The Climate Pod offers a comprehensive and critical examination of the climate crisis, moving beyond scientific facts to explore its intricate connections with politics, economics, social justice, and culture. Hosts Brock and Ty Benefiel engage with a diverse array of leading experts, authors, and activists, including figures like Jane Goodall and Paul Krugman, to dissect systemic issues such as car dependency and the historical critiques of capitalism that contribute to environmental challenges. This podcast is for listeners who seek a deeper understanding of climate change's multifaceted impacts, from urban planning and transportation to global economic systems. It provides insightful, analytical discussions on policy solutions, grassroots activism, and the societal shifts required to address the crisis, appealing to an audience keen on informed discourse and actionable insights into environmental and social issues.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

5,999

Est. Podcast Downloads

5,880

Av. Youtube Views

119

Instagram

275

YouTubers Subscribers

7k

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

BAD

15%

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The Bottom Line

This show has an estimated 6K audience size, runs 15% host read ads and promotes 77% of ads for direct response advertisers.

Creator Influence

Ty Benefiel

The Climate Pod, hosted by brothers Ty and Brock Benefiel, functions as a deep-dive interview platform focusing on the intersections of environmental policy, economics, and social justice. Based in the American Midwest, the duo has shifted to a video-first format on YouTube to present long-form conversations with scientists, activists, and policymakers. Notable episodes include their detailed breakdown of the Inflation Reduction Act with Senator Tina Smith and an analysis of climate messaging in pop culture with director Adam McKay. A recent win for the channel involved a multi-part series covering COP26 and the subsequent path forward for global climate mitigation. By hosting figures such as Bill Nye and Dr. Michael Mann, the Benefiels bridge the gap between academic data and public discourse. Their work is a recurring resource for environmental NGOs and news outlets, focusing on the mechanics of the clean energy transition and corporate accountability within the fossil fuel industry.

Age: 42 years
Nationality: American
Education: Bachelor's, Unknown

Age: 42 years
Nationality: American
Education: Bachelor's, Unknown

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Recent Campaigns

	Advertisers	Week6/8	Week6/29	Week7/6
Brickell Hondabrickellhonda.com	Brickell Honda		1		Test in progress 8%
Fiji Airwaysfijiairways.com	Fiji Airways	1			Test in progress 8%
Leaf Filterleaffilter.com	Leaf Filter			1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Third Apron	$221	0.0%	100%	100%	2.0ad units	Test run	+1
Lilly Pulitzer	$96	+100.0%	0%	100%	1.0ad units	Test run	+1
Leaf Filter consumer services	$96	+100.0%	0%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Paris Reckoning: Energy Revolution (w/ Kingsmill Bond)

0:00 / 0:54

Direct Response

T

#1

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