The Chip Mahoney Show — Bitcoin, Crypto & the Infrastructure Layer Podcast Advertising - Audience, Sponsors & Contact

Overview

The Chip Mahoney Show offers a forward-looking analysis of cryptocurrency, macroeconomics, and digital finance, designed to equip everyday investors with actionable insights. Host Chip Mahoney cuts through market noise, providing clear signals on Bitcoin, stablecoins, tokenization, and the broader institutional shifts shaping the digital economy, including Wall Street's involvement and the impact of AI. The podcast distinguishes itself by focusing on "front-running" opportunities and demystifying complex topics like ISO 20022 rails and the digital dollar. It appeals to listeners seeking to understand the intricate interplay between traditional finance and Web3, offering a blend of sharp analysis, expert perspectives, and timely updates on market trends and potential fraud. This show is ideal for those who want to move beyond surface-level crypto discussions and gain a strategic advantage in navigating the evolving financial landscape.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

700

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

BAD

19%

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The Bottom Line

This show has an estimated 700 audience size, runs 19% host read ads and promotes 81% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/23	Week4/6	Week4/13	Week4/20	Week4/27	Week5/11	Week5/18	Week7/6	Week7/13	Week7/27	Week8/3	Week8/10	Week8/17	Week8/31
Capella Universitycapella.edu	Capella University					2	3			3				1	1	2	Longer term buy 33%
McDonald'smcdonalds.com	McDonald's							1	1	1	1		2	1			Longer term buy 33%
Third Apronsubstack.com	Third Apron	1	1	1	2		2		1			1	1	2			Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Third Apron	$250	+365.1%	100%	96%	23.0ad units	Core Performer	+1
Capella University higher education	$146	-6.3%	0%	85%	20.0ad units	Core Performer	+1
Comcast Business telecommunications	$73	0.0%	0%	20%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Coldcard, Trezor and What Comes Next in Crypto

0:00 / 1:20

Direct Response

C

#1

Run on 1x episode

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