The Bald Faced Truth With John Canzano Podcast Advertising - Audience, Sponsors & Contact

Overview

The Bald Faced Truth with John Canzano is a dynamic sports podcast offering a deep dive into the Oregon sports scene, including dedicated coverage of the Oregon Ducks, Oregon State Beavers, and Portland Trail Blazers, alongside broader college football analysis. Host John Canzano delivers strong opinions and engages with top-tier guests, like Jon Wilner, for expert insights into game previews, coaching changes, and league news. It targets passionate sports fans who seek informed commentary, lively discussions, and a definitive local perspective combined with national college football insights, making it an essential listen for staying abreast of the latest in sports news and analysis.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

5,180

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Direct Response

Brands with CTAs

GOOD

71%

Host Read %

% of host read ads

BAD

15%

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The Bottom Line

This show has an estimated 5.2K audience size, runs 15% host read ads and promotes 71% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Reynolds Defense Firm law practice	$3,287	0.0%	0%	58%	62.0ad units	Core Performer	+1
Granger photography	$2,496	0.0%	2%	100%	46.0ad units	Core Performer	+1
Kraft Real Mayo	$984	0.0%	0%	100%	19.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

BFT Interview: David Frei

0:00 / 0:33

Direct Response

B

#1

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