The Athletic Hockey Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The Athletic Hockey Show is the definitive daily podcast for dedicated hockey enthusiasts, offering unparalleled insights into the NHL and international hockey landscape. Hosted by expert journalists from The Athletic, the show delivers in-depth analysis of team performance, player injuries, prospect rankings, and strategic discussions on league systems and future developments like Olympic rosters and league expansion. Beyond daily news and betting picks, it provides an educational deep dive into the sport, catering to fans who crave analytical commentary and a comprehensive understanding of hockey's intricate details. The podcast distinguishes itself by combining timely updates with thoughtful, expert-led discussions, fostering a community for listeners passionate about the game.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

11,055

Est. Podcast Downloads

9,460

Av. Youtube Views

1,595

YouTubers Subscribers

6k

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

BAD

6%

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The Bottom Line

This show has an estimated 11.1K audience size, runs 6% host read ads and promotes 89% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Discoverdiscover.com	Discover	4	9	9	4	2	1	6	1	8	1	1	8		4	2	12	3	4		Core Performer 83%
Charles Schwabschwab.com	Charles Schwab	1	5	5	3	4	2	2	4		1			1	5	4	3	2	1	1	Core Performer 75%
Wayfairwayfair.com	Wayfair		3	2	1	1	1	2	3		1			1			4	1	1	5	Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
WestJet airlines/aviation	$12,476	0.0%	0%	100%	114.0ad units	Core Performer	+1
Mint Mobile telecommunications	$9,939	-100.0%	83%	100%	35.0ad units	Core Performer	+1
Discover financial services	$8,311	-12.6%	10%	90%	67.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

U23 NHL player ranking and 2027 NHL Draft ranking

0:00 / 1:30

Direct Response

U

#1

Run on 1x episode

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