The Anfield Wrap (TAW) is an award-winning media company and collective, founded in 2011, that offers unparalleled coverage of Liverpool Football Club from the authentic viewpoint of match-going supporters. Based in the heart of Liverpool City Centre, TAW has grown from a single weekly podcast into a multi-platform operation providing extensive audio, video, and written content. Their unique approach, often recording in person, resonates deeply with fans globally, offering insightful analysis, passionate discussion, and uncensored reactions to LFC matches, news, and cultural impact. Led by key figures like Neil Atkinson and John Gibbons, the collective features a diverse team of contributors. They have developed a robust business model centered around their successful subscription service, TAW Player, which offers exclusive content through their dedicated app, supplementing revenue streams from advertising, merchandise, external production work, and highly popular international live events. Recognized for their professional production quality and commitment to community values, including supporting local charities, The Anfield Wrap is considered a vital voice within the global Liverpool FC fanbase, consistently delivering content that is both engaging and rooted in the genuine supporter experience. They actively engage their community across major social media platforms, their app, and through global live shows, expanding their reach and influence within the sports media landscape.