SugarMamma’s Fireplay Podcast Advertising - Audience, Sponsors & Contact

Overview

SugarMamma's Fireplay, hosted by seasoned financial planner Canna Campbell, offers practical and empowering financial education designed to demystify wealth building. The podcast cuts through industry jargon, providing accessible strategies for managing money, investing wisely, and achieving financial freedom. It features expert interviews and real-life success stories, covering topics from fundamental budgeting to advanced investment techniques like margin loans. Uniquely, it also explores the crucial link between physical health and financial well-being, emphasizing preventative health as a smart financial investment. This show is ideal for anyone seeking to enhance their financial literacy, gain actionable advice, and cultivate a holistic approach to sustainable wealth and a secure future.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

4,840

Est. Podcast Downloads

840

Av. Youtube Views

4,000

YouTubers Subscribers

120k

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

BAD

28%

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The Bottom Line

This show has an estimated 4.8K audience size, runs 28% host read ads and promotes 86% of ads for direct response advertisers.

Creator Influence

Canna Campbell

Canna Campbell, known as Sugar Mamma, is an Australian financial educator and author dedicated to empowering individuals to achieve financial independence. Through her platform, she simplifies complex financial topics, offering practical advice on investing, budgeting, and mindful money management. Campbell developed "The $1000 Project," a strategy encouraging incremental savings and investment, which has become a cornerstone of her educational approach. She has collaborated with institutions such as Commonwealth Bank, featuring in their "CommBank Women in Focus" series, and continues to expand her reach through "The SugarMamma Podcast," where she delves deeper into financial discussions and interviews experts. Her content blends professional financial planning expertise with relatable insights, including personal experiences with ADHD and "mum life" humor, to foster a balanced and aspirational financial journey.

Age: 35-44
Nationality: Australian

Age: 35-44
Nationality: Australian

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Recent Campaigns

	Advertisers	Week8/17	Week8/24	Week9/14	Week9/21	Week9/28	Week10/5
Vrbovrbo.com	Vrbo			1		1	1	Longer term buy 25%
Carvanacarvana.com	Carvana		1		1			Test in progress 17%
Kiakia.com	Kia	3						Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Moomoo financial services	$171	0.0%	100%	83%	6.0ad units	Core Performer	+1
Vrbo hospital & health care	$156	+362.3%	0%	50%	4.0ad units	Core Performer	+1
Real Prize	$150	+100.0%	0%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

START HERE: Living Within Your Means — The Most Misunderstood Rule in Money

0:00 / 1:12

Direct Response

S

#1

Run on 1x episode

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