Steelers Standard (Pittsburgh Steelers) Podcast Advertising - Audience, Sponsors & Contact

Overview

Steelers Standard offers an immersive dive into the world of Pittsburgh Steelers football, providing dedicated fans with comprehensive analysis and insights. Each episode features expert commentary, game previews, post-game breakdowns, and strategic discussions on player performance and team dynamics. The podcast goes beyond basic recaps, delving into tactical nuances, rivalries, and the broader implications of each game. With a professional yet passionate tone, it caters to ardent Steelers supporters and NFL enthusiasts seeking in-depth, team-specific content, making it an essential listen for understanding the Black & Gold's journey through the season.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

560

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Direct Response

Brands with CTAs

GOOD

67%

Host Read %

% of host read ads

BAD

5%

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The Bottom Line

This show has an estimated 560 audience size, runs 5% host read ads and promotes 67% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3
Bud Lightbudlight.com	Bud Light	13	13	14	14	12	12	10	13	14	15	12	12	12	12	12	12	12	6	1	Core Performer 58%
S&T Bankstbank.com	S&T Bank					4	12	10	14	12	14	11	12	12	12	12	12	12	16	4	Core Performer 58%
Verizonverizon.com	Verizon				14	11	12	10	13	15	13	12	12	12	12	12	12	12			Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
S&T Bank financial services	$1,758	+48.0%	7%	96%	289.0ad units	Core Performer	+1
Bud Light food & beverages	$1,438	+38.5%	0%	23%	235.0ad units	Core Performer	+1
Verizon information technology & services	$1,018	+0.3%	0%	76%	172.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

HR1: Live from Training Camp 2026 Day 4

0:00 / 0:29

Direct Response

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#1

Run on 1x episode

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