Speaking of Psychology Podcast Advertising - Audience, Sponsors & Contact

Overview

Speaking of Psychology, produced by the American Psychological Association, translates cutting-edge psychological research into accessible, practical insights for everyday living. Hosted by experts, each episode delves into specific human behaviors and mental health topics, such as body-focused repetitive behaviors or the psychology of travel, explained by leading PhDs in the field. This podcast is ideal for listeners seeking to deepen their understanding of the human mind, improve personal well-being, and apply scientifically-backed strategies to navigate life's challenges, making complex psychological concepts relatable and actionable.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

15,580

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

BAD

6%

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The Bottom Line

This show has an estimated 15.6K audience size, runs 6% host read ads and promotes 81% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Accentureaccenture.com	Accenture									1	1	1	1	1	1	Core Performer 50%
Stitch Fixstitchfix.com	Stitch Fix						1		1	1	1					Longer term buy 33%
Windows Co-Pilotwindows.com	Windows Co-Pilot	1	1	1	1	2	1	1	1							Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Give Directly	$2,053	0.0%	100%	100%	5.0ad units	Core Performer	+1
Windows Co-Pilot	$1,963	-100.0%	0%	100%	12.0ad units	Core Performer	+1
Mint Mobile telecommunications	$1,866	-11.8%	11%	100%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

AI “de-skilling”: What happens when we offload our work to AI? With Brooke Macnamara, PhD

0:00 / 0:26

Direct Response

A

#1

Run on 1x episode

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