"Sound in Marketing" explores the fascinating world of sonic branding—examining how jingles, audio logos, and soundscapes shape consumer perception and brand recall. Each episode dissects a specific brand's use of sound, from Taco Bell's iconic bong chime to KFC's ambient "sizzle" sleep playlist, unpacking the creative and strategic decisions behind these audio identities. With a light, conversational tone blending trivia, marketing history, and pop-culture nostalgia, the show appeals to marketers, brand strategists, audio designers, and curious consumers who want to understand why certain sounds get stuck in our heads. Episodes are short and punchy, often paired with teaser versions, making the content easily digestible for busy professionals. Listeners can expect a mix of humor and industry insight, as hosts unravel the psychology of sound recognition and its role in building lasting brand loyalty. It's a niche but engaging listen for anyone fascinated by the intersection of creativity, sound design, and business strategy.