Showtime Podcast with Michael Cooper - 5x NBA Lakers Champion Podcast Advertising - Audience, Sponsors & Contact

Overview

Showtime Podcast with Michael Cooper offers an unparalleled insider's perspective on the NBA, blending historical insights from the iconic Showtime Lakers era with sharp analysis of today's game. Hosted by 5x NBA champion Michael Cooper, alongside co-host Nick Gelso and legendary guests, the podcast dissects basketball strategy, player legacies, and the evolution of the sport. Beyond the court, it explores broader themes of leadership, teamwork, overcoming challenges, and the intersection of sports with society and culture, including discussions on race and purpose. Targeting dedicated basketball enthusiasts and those interested in the life lessons derived from elite sports, Coop's unique blend of humor, personal anecdotes, and deep expertise provides a distinctive and engaging listen for anyone passionate about the game and its impact.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,640

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Direct Response

Brands with CTAs

GOOD

76%

Host Read %

% of host read ads

BAD

23%

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The Bottom Line

This show has an estimated 1.6K audience size, runs 23% host read ads and promotes 76% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/18	Week6/1	Week6/8	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17
Prize Picksprizepicks.com	Prize Picks	1	1	1	2	1	1	1	1	1	1	1	1	1	1	2	1	1	1	1	Core Performer 58%
Lifelocklifelock.com	Lifelock								1			1		1		1					Test in progress 17%
Ralphsralphs.com	Ralphs											1			1			2			Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Prize Picks sports	$1,460	-60.0%	88%	98%	42.0ad units	Core Performer	+1
Sierra	$213	0.0%	0%	62%	13.0ad units	Core Performer	+1
State Farm insurance	$149	0.0%	0%	78%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Dr. J looks back on his NBA Career, His Legendary Dunks, Role Models growing up & his NBA Rivals

0:00 / 2:13

Direct Response

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#1

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