Rubbin' Is Racing Podcast Advertising - Audience, Sponsors & Contact

Overview

Rubbin' Is Racing, from Barstool Sports, offers an immersive weekly dive into the world of NASCAR. Hosted by Barstool personalities Large and Spider, the podcast goes beyond race results, providing behind-the-scenes insights, exclusive interviews with top drivers like Kyle Larson, and in-depth analysis of races and championship events. It uniquely blends sports commentary with discussions on the sports betting landscape within NASCAR, catering to both seasoned fans and those interested in the cultural and financial aspects of the sport. The show's engaging style and focus on both on-track action and off-track narratives make it a comprehensive listen for anyone passionate about stock car racing and its vibrant community.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

34,240

Est. Podcast Downloads

34,240

Av. Youtube Views

4,623

Instagram

38k

YouTubers Subscribers

6k

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

OKAY

55%

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The Bottom Line

This show has an estimated 34.2K audience size, runs 55% host read ads and promotes 77% of ads for direct response advertisers.

Creator Influence

Rubbin' Is Racing

Rubbin is Racing is Barstool Sports' dedicated platform for NASCAR coverage, hosted by Barstool personalities 'Large' (Michael McCarthy) and 'Spider' (Dan DiOrio). The duo provides a fan-centric, often irreverent, and unfiltered take on the latest news, races, and controversies within the world of stock car racing. Their content includes a popular podcast featuring interviews with prominent NASCAR drivers and figures, in-depth race recaps and previews, and live updates from race tracks across the country. Supplementing their podcast, Large and Spider create engaging video vlogs, capturing the atmosphere and behind-the-scenes buzz of major NASCAR events like the Daytona 500 and Talladega. They leverage Barstool's significant reach across various platforms, including YouTube, Twitter, and Instagram, to connect with a broad audience. Known for their casual tone and passion for the sport, Rubbin is Racing aims to cover NASCAR "behind the scenes" from a fan's perspective, incorporating elements of sports analysis, humor, and sports betting insights. As part of the Barstool Sports network, they frequently collaborate with other Barstool personalities and have secured notable sponsorships with brands like NASCAR, Chili's, BODYARMOR, and DraftKings, solidifying their position as a prominent voice in modern NASCAR media.

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week4/20	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week7/6	Week7/27	Week8/10	Week8/17
Bombasbombas.com	Bombas							1	1			1		1	Longer term buy 25%
Chevy Silveradochevy.com	Chevy Silverado	1	1	1	1	1	1			1	1				Test in progress 17%
Boarsheadboarshead.com	Boarshead											1	1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Chevy Silverado	$5,239	-44.6%	56%	100%	9.0ad units	Core Performer	+1
DraftKings Sportsbook computer games	$4,917	-100.0%	100%	86%	7.0ad units	Core Performer	+1
BlueChew information technology & services	$2,493	0.0%	100%	100%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

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0:00 / 0:49

Direct Response

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#1

Run on 1x episode

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