Richard Diamond Presented by the Great Detectives of Old Time Radio Podcast Advertising - Audience, Sponsors & Contact

Overview

Richard Diamond Presented by the Great Detectives of Old Time Radio" transports listeners back to the golden age of radio, featuring every circulating episode of the classic 1950s detective series, "Richard Diamond, Private Detective," starring Dick Powell. Hosted by Adam Graham, this podcast meticulously curates and presents these vintage audio dramas, offering a deep dive into the world of hard-boiled private investigation. Each episode unfolds a new mystery, characterized by suspenseful plots, sharp dialogue, and the iconic noir atmosphere of mid-20th-century American entertainment. It appeals to enthusiasts of classic detective fiction, old-time radio aficionados, and anyone interested in the historical evolution of audio storytelling and popular culture. The show provides a unique blend of historical preservation and engaging narrative, making it a distinctive listen for fans of crime and mystery genres.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

780

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

BAD

6%

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The Bottom Line

This show has an estimated 780 audience size, runs 6% host read ads and promotes 89% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/9	Week3/30	Week4/13	Week4/27	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/20	Week7/27
OTR Westernsotrwesterns.com	OTR Westerns	1	1	1	1	1	1	1	1		1	1	1		Longer term buy 33%
Spin Questspinquest.com	Spin Quest						3						3	4	Test in progress 17%
Shopifyshopify.com	Shopify								1	1					Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Spin Quest	$255	+100.0%	3%	100%	29.0ad units	Core Performer	+1
Camel tobacco	$208	0.0%	0%	84%	19.0ad units	Core Performer	+1
Rexall	$194	0.0%	0%	100%	17.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Richard Diamond: The Martin Hyer Frame Up Case

0:00 / 0:57

Direct Response

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#1

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