Reign of Troy Radio on USC Football Podcast Advertising - Audience, Sponsors & Contact

Overview

Reign of Troy Radio offers comprehensive and passionate coverage of USC Football, catering specifically to dedicated Trojans fans and college football enthusiasts. Hosts Michael Castillo and Alicia de Artola deliver in-depth game previews, post-game analysis, and critical evaluations of team performance, often engaging with their community through interactive segments like the 'RoT Over/Under game' and 'RoT-O-Meter'. The podcast provides a blend of timely news, insightful commentary, and a strong sense of community, making it an essential listen for anyone following USC's journey on the gridiron. It distinguishes itself by its singular focus on one of college football's most storied programs, fostering a vibrant fan discussion.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

8,552

Est. Podcast Downloads

7,640

Av. Youtube Views

912

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GREAT

95%

Host Read %

% of host read ads

BAD

29%

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The Bottom Line

This show has an estimated 8.6K audience size, runs 29% host read ads and promotes 95% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/13	Week7/20	Week7/27	Week8/17	Week8/24
Menardsmenards.com	Menards		1	1	3	1	Longer term buy 33%
Grunsgruns.co	Gruns	1				2	Test in progress 17%
My Bookiemybookie.ag	My Bookie				1	2	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Underdog sports	$3,289	0.0%	100%	100%	30.0ad units	Core Performer	+1
Granger photography	$1,226	0.0%	0%	100%	14.0ad units	Core Performer	+1
Iowa Corn farming	$954	0.0%	0%	73%	11.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

USC's 2026 Schedule

0:00 / 2:35

Direct Response

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#1

Run on 1x episode

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