Reading Glasses Podcast Advertising - Audience, Sponsors & Contact

Overview

Reading Glasses offers an insightful and entertaining guide for book lovers to maximize their literary lives. Hosts Brea Grant and Mallory O'Meara provide practical tips on managing reading habits, organizing collections, and overcoming common challenges like reading slumps. The podcast delves into diverse literary topics, offering curated book recommendations across genres, discussing writing styles, and featuring interviews with authors. With a blend of humor, actionable advice, and thoughtful discussions on book culture, it caters to anyone looking to deepen their engagement with books, from casual readers to dedicated bibliophiles, fostering a vibrant and supportive community around the love of reading.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

41,460

Instagram

10k

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

OKAY

57%

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The Bottom Line

This show has an estimated 41.5K audience size, runs 57% host read ads and promotes 96% of ads for direct response advertisers.

Creator Influence

Reading Glasses

Reading Glasses is a literary podcast hosted by author Mallory O’Meara and actress/filmmaker Brea Grant, offering a blend of humor and practical advice on reading habits and literary culture. Part of the Maximum Fun network, the show engages a dedicated audience through insightful book reviews and author interviews, including discussions with Alma Katsu and Meredith from Fangoria. O’Meara, known for her award-winning book The Lady from the Black Lagoon, and Grant, with credits in Heroes and as a director of films like Torn Hearts, bring diverse expertise. Their recent discussions on book banning and the "2026 Reading Glasses Challenge" highlight their commitment to fostering a vibrant reading community and exploring contemporary literary topics.

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Maximum Funmaximumfun.org	Maximum Fun	1	2	1	1	2	1	2	1	5	3	2	2	2	2	1		2	2	2	1	2	1	2		1	2	Core Performer 75%
ZocDoczocdoc.com	ZocDoc		1					1				1				1					1				1			Test in progress 17%
Storyworthstoryworth.com	Storyworth								1								1											Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Maximum Fun media production	$54,812	+107.7%	22%	93%	87.0ad units	Core Performer	+1
Green Chef food & beverages	$22,240	0.0%	100%	100%	19.0ad units	Core Performer	+1
ZocDoc online media	$14,904	-20.0%	100%	100%	14.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ep 472 - Not Just For Dogs - Summer Reading Essentials

0:00 / 0:55

Direct Response

E

#1

Run on 1x episode

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