Pushing the Pile: A CBS Sports NFL Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Pushing the Pile offers a unique NFL analysis, blending player insights, advanced analytics, and cultural commentary. Hosted by a former All-Pro, an analytics expert, and a sharp cultural observer, the podcast provides in-depth game previews, reviews, and insightful discussions appealing to dedicated NFL fans and those interested in the business and cultural aspects of the sport. Expect a mix of serious analysis and engaging banter, making it a must-listen for football enthusiasts.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

39,513

Est. Podcast Downloads

38,780

Av. Youtube Views

1,013

YouTubers Subscribers

156k

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

BAD

18%

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The Bottom Line

This show has an estimated 39.5K audience size, runs 18% host read ads and promotes 74% of ads for direct response advertisers.

Creator Influence

Kyle Long

Pushing the Pile operates as a technical NFL analysis hub within the Underdog Content Network, merging the professional field experience of three-time Pro Bowl lineman Kyle Long with the data-driven scouting of Michael Renner and the cultural commentary of Jean-Philippe Acosta. The group produces consistent technical breakdowns such as the Renner Draft Board and the Post-Draft NFL Power Ranking Tiers, which translate complex on-field mechanics into digestible media for fans. Their content strategy centers on rapid-turnaround analysis, exemplified by their NFL Free Agency Matchmaker sessions and live reactions to coaching transitions. Recently, the team executed an extensive 2026 NFL Mock Draft: Full 1st Round series, providing granular prospect grading that serves as a primary resource for the NFL Draft community. By leveraging All-22 film and proprietary evaluation systems, the trio provides an educational perspective on roster construction and player development that bridges the gap between traditional broadcasting and modern digital sports analysis.

Age: 37 years
Nationality: American
Education: College Athletics, University of Oregon

Age: 37 years
Nationality: American
Education: College Athletics, University of Oregon

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Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week4/20	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20
Carvanacarvana.com	Carvana			1	1	1		1	1	2	1	1		1		Longer term buy 33%
All Trailsalltrails.com	All Trails				1		1		1	2	1	1		1		Longer term buy 33%
Paramount+paramountplus.com	Paramount+	2	2		2		1	1	2				1	1	1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$45,069	0.0%	38%	63%	68.0ad units	Core Performer	+1
Cash App	$29,639	0.0%	66%	79%	38.0ad units	Core Performer	+1
Mint Mobile telecommunications	$29,528	0.0%	58%	95%	40.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Preview & Picks For EVERY Week 15 NFL Game!

0:00 / 0:16

Direct Response

P

#1

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