Primary Technology Podcast Advertising - Audience, Sponsors & Contact

Overview

Primary Technology delivers essential tech news and in-depth analysis, making complex topics accessible for a broad audience. Hosted by content creator Stephen Robles and tech columnist Jason Aten, the podcast dissects the latest in consumer gadgets, AI breakthroughs, and the business strategies of industry giants like Apple and Google. Each episode offers a comprehensive overview of significant developments, from new software features and hardware releases to the societal and economic impacts of emerging technologies like advanced AI and quantum computing. The show's distinctive blend of practical insights and expert commentary appeals to tech enthusiasts, professionals, and anyone keen to understand the rapidly evolving digital world and its implications.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

11,936

Est. Podcast Downloads

10,100

Av. Youtube Views

1,836

Instagram

255

YouTubers Subscribers

4k

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 11.9K audience size, runs 99% host read ads and promotes 91% of ads for direct response advertisers.

Creator Influence

Stephen Robles

Primary Technology offers deep-dive technology journalism and business analysis through a weekly podcast hosted by Stephen Robles and Jason Aten. The duo leverages decades of experience, including Stephen’s history hosting the AppleInsider podcast and Jason’s tenure as a technology columnist at Inc.com, to explain the broader implications of industry news. The show format emphasizes nuanced discussions on the Apple ecosystem and the shifting landscape of artificial intelligence. They frequently engage with industry leaders, as seen in their interview with Halide developer Ben Sandofsky or their recurring technical segments with David Sparks. A recent win for the brand is the successful launch of the Primary Technology Insider membership, which provides an ad-free experience and exclusive bonus segments like their deep dive into Apple Creator Studio. By focusing on the intersection of hardware, software, and corporate strategy, the hosts provide professional-grade insights for power users and industry researchers tracking market movements.

Age: 41 years
Nationality: American
Education: Media/Production Studies, Unknown

Age: 41 years
Nationality: American
Education: Media/Production Studies, Unknown

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week5/11	Week5/18	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17	Week8/24	Week9/14	Week9/21
Copilot Moneycopilot.money	Copilot Money	2			1		1					1			2		1	Longer term buy 25%
Framerframer.com	Framer		1				1	1	1	1			1		1	1		Longer term buy 25%
Claudeclaude.ai	Claude		1	1		1					1			1			1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Framer information technology & services	$5,847	-50.0%	100%	94%	18.0ad units	Core Performer	+1
Claude research	$4,646	+25.0%	100%	94%	17.0ad units	Core Performer	+1
Copilot Money	$4,528	-44.1%	94%	81%	16.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

iPhone 18 Pro Reviews, iOS 27 + Siri AI are OUT, AI Annihilation or Nah?

0:00 / 1:37

Direct Response

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#1

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