Popcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Popcast is hosted by Jon Caramanica, a pop music critic for The New York Times. It covers the latest in popular music criticism, trends and news.

Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

30,320

Instagram

86k

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

BAD

3%

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The Bottom Line

This show has an estimated 30.3K audience size, runs 3% host read ads and promotes 83% of ads for direct response advertisers.

Creator Influence

Popcast

Popcast is a dynamic music and pop culture franchise led by New York Times critic Jon Caramanica and culture reporter Joe Coscarelli. Built on a foundation of informed journalism, the show blends artist interviews, news analysis, and sharp commentary to decode contemporary cultural forces. Expanding beyond its audio podcast, Popcast (Deluxe) delivers a weekly video roundup on YouTube, offering insightful discussions on music, celebrity discourse, and social media trends. The show frequently features in-depth conversations with prominent artists, including a recent interview with Rosalía about her album "Lux" and an exclusive live performance and interview with Erykah Badu. Through its "Song of the Week" series, Popcast also provides critical breakdowns of new releases. Popcast serves as a reliable source for audiences seeking more than superficial takes, bridging artists with broader cultural conversations through its rigorous reporting.

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Apple Cardapplecard.com	Apple Card						1		1	1	1	1		2	Core Performer 50%
McDonald'smcdonalds.com	McDonald's		1	1	2	1			1		1	1		1	Longer term buy 42%
SoFisofi.com	SoFi	1	1		1		1	1	1		1		1		Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
New York Times	$7,904	-39.1%	25%	100%	16.0ad units	Core Performer	+1
Apple Pay electrical/electronic manufacturing	$2,674	+132.0%	0%	88%	8.0ad units	Core Performer	+1
Princess Cruises	$2,662	-100.0%	0%	100%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Cannonball: Debating Our ‘30 Greatest Songwriters’ List

0:00 / 0:58

Direct Response

C

#1

Run on 1x episode

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