Politickin' with Gavin Newsom, Marshawn Lynch, and Doug Hendrickson Podcast Advertising - Audience, Sponsors & Contact

Overview

Politickin' is a unique, high-energy podcast that bridges the gap between high-stakes politics and professional sports culture. Hosted by California Governor Gavin Newsom, NFL icon Marshawn Lynch, and veteran sports agent Doug Hendrickson, the show offers an unconventional dialogue that blends policy insights with raw, unfiltered commentary on the business of athletics. The tone is conversational and authentic, leveraging the hosts' distinct backgrounds to explore topics ranging from NIL deals and financial literacy to the evolution of the Super Bowl and community philanthropy. It is designed for listeners who appreciate a mix of serious professional discourse and candid, humorous storytelling, providing a rare look at how public leadership and sports entertainment intersect in modern American life.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

19,120

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

BAD

2%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 19.1K audience size, runs 2% host read ads and promotes 83% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/23	Week3/30	Week4/13	Week5/4	Week5/18	Week6/15
iHeartRadioiheart.com	iHeartRadio	4	4	5	5			1	Test in progress 8%
Resorts World Casinorwnewyork.com	Resorts World Casino					1	1	2	Test in progress 8%
Vital Proteinsvitalproteins.com	Vital Proteins					3		1	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
iHeartRadio	$8,256	-100.0%	0%	100%	27.0ad units	Core Performer	+1
On Purpose with Jay Shetty	$1,285	0.0%	0%	100%	5.0ad units	Core Performer	+1
Vital Proteins health, wellness & fitness	$1,252	-100.0%	25%	100%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

Athlete Activism & Making History Feel Current With Dr. Xavier Buck

0:00 / 2:19

Direct Response

A

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌