Podcast of Champions - Big Ten Football Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Podcast of Champions delivers comprehensive weekly analysis and spirited discussion exclusively dedicated to Big Ten college football. Hosted by Ryan Abraham and David Woods, the show goes beyond simple game recaps to offer in-depth breakdowns, expert predictions against the spread, and crucial updates on teams and players during both the season and off-season. Catering to a passionate audience of Big Ten fanatics and sports bettors, the podcast engages listeners directly through Q&A segments, fostering a community around the sport. It's distinctive for its meticulous game analysis, betting insights, and consistent coverage of all things Big Ten, making it an essential listen for anyone looking to stay informed and entertained.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

17,453

Est. Podcast Downloads

16,880

Av. Youtube Views

573

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

BAD

32%

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The Bottom Line

This show has an estimated 17.5K audience size, runs 32% host read ads and promotes 85% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week4/6	Week4/13	Week5/11	Week5/18	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/27	Week8/3	Week8/10	Week8/24
My Bookiemybookie.ag	My Bookie	2	1	1	1	1	1	1	2	1	1	1	1	1		1	1	Core Performer 67%
Bell Tirebelltire.com	Bell Tire									1				1			1	Longer term buy 25%
Energy Transferittakesenergy.com	Energy Transfer												1	1	1			Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
My Bookie gambling & casinos	$12,021	+79.8%	100%	98%	41.0ad units	Core Performer	+1
Mint Mobile telecommunications	$1,107	0.0%	0%	100%	6.0ad units	Core Performer	+1
Indeed information technology & services	$1,054	0.0%	0%	100%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Various New and Notes in Advance of the Big Ten Season

0:00 / 1:42

Direct Response

V

#1

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