Pittsburgh Steelers Podcast | Steel City Underground Podcast Advertising - Audience, Sponsors & Contact

Overview

The "Pittsburgh Steelers Podcast | Steel City Underground" delivers comprehensive and passionate coverage for dedicated fans of the NFL's Pittsburgh Steelers. Hosts Joe and Brian provide in-depth analysis of game outcomes, upcoming matchups, player performances, and coaching decisions, often reflecting the pulse of the fanbase, including frustrations and expectations. Recurring themes include strategic breakdowns, playoff implications, and the team's overall trajectory. The tone is analytical and opinionated, catering to an audience that seeks more than just scores, but rather a deep dive into the nuances of Steelers football, fostering a sense of community among its listeners. It's essential listening for anyone wanting to stay informed and engaged with the Black and Gold.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,806

Est. Podcast Downloads

2,520

Av. Youtube Views

286

Instagram

5k

YouTubers Subscribers

7k

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

BAD

4%

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The Bottom Line

This show has an estimated 2.8K audience size, runs 4% host read ads and promotes 86% of ads for direct response advertisers.

Creator Influence

Joe Kuzma

Steel City Underground operates as an independent media outlet providing expert analysis and opinion for the Pittsburgh Steelers fan base. Founded by Joe Kuzma, the platform produces the Pittsburgh Steelers Podcast, an on-demand sports radio show featuring a revolving panel of analysts like Brian E. Roach and Zac Celedonia. The brand delivers proof-led insights through recurring segments like the NFL Schedule Release breakdown and deep-dive scouting reports on collegiate prospects from programs like Iowa and Michigan. A recent success includes their comprehensive 2026 Draft Class Review, which analyzed specific local impact players such as Eli Heidenreich alongside top picks like Drew Allar. Recognized as a verified digital media outlet on Muck Rack, the organization maintains high editorial standards through Managing Editor Christina Rivers. Professionals in the sports media space rely on their rational fan perspective for roster construction analysis, salary cap hit tracking, and coaching strategy evaluations involving Mike McCarthy’s offensive schemes.

Age: 126 years
Nationality: American
Education: Bachelor's Degree, Youngstown State University

Age: 126 years
Nationality: American
Education: Bachelor's Degree, Youngstown State University

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Recent Campaigns

	Advertisers	Week5/18	Week6/15	Week7/13	Week8/3	Week8/10	Week8/17
Moto Casinomotocasino.com	Moto Casino	4	1		1			Test in progress 17%
Sleep Numbersleepnumber.com	Sleep Number					2	1	Test in progress 17%
Game Timegametime.co	Game Time			1		1		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Granger photography	$595	0.0%	0%	100%	17.0ad units	Core Performer	+1
Spin Quest	$552	+100.0%	5%	100%	19.0ad units	Core Performer	+1
Courtyard Marriott of Norman hospitality	$345	0.0%	0%	100%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Best (and Worst) Steelers Jerseys to Buy in 2026

0:00 / 0:10

Brand Awareness

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#1

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