Patriots Unfiltered Podcast Advertising - Audience, Sponsors & Contact

Overview

Take a break with Patriots.com's Fred Kirsch, Paul Perillo, Mike Dussault, Evan Lazar and Alexandra Francisco as they bring you the latest New England Patriots and NFL news and talk direct from Gillette Stadium. For more information about New England Patriots official podcasts, visit Patriots.com/podcasts.

New episodes of Patriots Unfiltered are posted every Tuesday and Thursday during the offseason, and Tuesday through Thursday during the regular season. Listen live at Patriots.com/radio or on the New England Patriots official app.

Join the Patriots Unfiltered newsletter at patriots.com/punewsletter.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

25,080

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Direct Response

Brands with CTAs

GOOD

63%

Host Read %

% of host read ads

BAD

17%

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The Bottom Line

This show has an estimated 25.1K audience size, runs 17% host read ads and promotes 63% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17
DraftKings Sportsbookdraftkings.com	DraftKings Sportsbook	4	4	4	3	4	6	4	6	2	4	4	4	4	4	4	4	4	3	2	3	4	3	4	2	2	Core Performer 83%
FedEx Officefedex.com	FedEx Office	2	2	2	2	2	2	2	3	1	2	2	2	2	2	2	2	2	2	1	2	2	2	3	1	1	Core Performer 83%
Verizonverizon.com	Verizon	2	2	2	2	2	2	2	2	1	2	2	2	2	2	2	2	2	2	1	2	2	2	3	1	1	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
DraftKings Sportsbook computer games	$46,467	-15.3%	3%	74%	153.0ad units	Core Performer	+1
FedEx Office package/freight delivery	$20,857	+0.1%	0%	28%	83.0ad units	Core Performer	+1
Verizon information technology & services	$20,456	+0.3%	0%	100%	81.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Patriots Unfiltered 6/2: A.J. Brown Trade, OTA Recap/Takeaways, Team Updates

0:00 / 0:38

Direct Response

P

#1

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