On with Kara Swisher Podcast Advertising - Audience, Sponsors & Contact

Overview

On with Kara Swisher offers incisive, no-holds-barred interviews with the most influential figures across business, technology, media, and politics. Award-winning journalist Kara Swisher challenges power players with direct questions, delving into their decisions, innovations, and the broader societal impact of their work. The podcast explores recurring themes such as leadership, corporate responsibility, the evolving landscape of technology, and the intersection of industry with social and political trends. Targeting an audience interested in current affairs, entrepreneurship, and the forces shaping our world, Swisher's distinctive style provides candid insights and critical analysis, making it essential listening for those seeking to understand the minds behind today's most significant developments.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

90,565

Est. Podcast Downloads

64,340

Av. Youtube Views

26,225

Instagram

112k

YouTubers Subscribers

348k

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

32%

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The Bottom Line

This show has an estimated 90.6K audience size, runs 32% host read ads and promotes 90% of ads for direct response advertisers.

Creator Influence

Kara Swisher

Kara Swisher is an award-winning journalist and author known for her incisive interviews and critical commentary on technology, business, and politics. As the host of the popular podcast "On with Kara Swisher" and co-host of "Pivot" with Scott Galloway, she engages with power players across various industries, challenging them with direct and often confrontational questions. Her work consistently holds influential figures accountable, shaping public discourse around Silicon Valley and its societal impact. Swisher's recent book, "Burn Book: A Tech Love Story," became a New York Times bestseller, further solidifying her reputation as a leading voice in tech journalism. She is recognized for her fearless approach to reporting and her commitment to transparency and ethical conduct within the tech world.

Age: 62 years
Nationality: American
Education: B.S., Georgetown University

Age: 62 years
Nationality: American
Education: B.S., Georgetown University

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Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week3/23	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Odooodoo.com	Odoo	2	4	1	2	4	4		1	2	2	2		1		4	4	5	3		1	Core Performer 67%
Monday.commonday.com	Monday.com						1	2	2	2	1		1		1		3	3	2	1	2	Core Performer 67%
Fetch Pet Insurancefetchpet.com	Fetch Pet Insurance										2	4	1	1	2				1		1	Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Odoo information technology & services	$77,678	+186.9%	40%	98%	50.0ad units	Core Performer	+1
Quince retail	$58,341	+202.1%	100%	100%	18.0ad units	Core Performer	+1
The Long Game	$54,850	+100.0%	60%	92%	25.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Big Tech’s Litigation Era

0:00 / 0:43

Direct Response

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#1

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