Alexander Rodriguez operates as the lead host and producer for On the Rocks Radio Show, a production broadcast live from Sunset Gower Studios in Hollywood via iHeartRadio. Drawing on a professional performance background, Rodriguez facilitates a 'cocktail hour' atmosphere where Emmy, Tony, and Golden Globe winners participate in long-form discussions. Notable series include his in-depth explorations of The Golden Girls legacy with original writers and his 'Queer Horror' segments featuring independent filmmakers and actors like Julie Benz. Recently, he has been covering the Miss International Queen USA pageant, highlighting his focus on global LGBTQ+ representation. His interviews frequently bridge the gap between Old Hollywood history and modern drag culture, featuring guests ranging from Broadway legends to RuPaul’s Drag Race alumni. This approach integrates lifestyle marketing for spirits brands into entertainment journalism, creating a bridge for partnerships with liquor and luxury travel entities looking to engage the theater and queer community demographics.