Oklahoma Sooners: JP & Trav Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The Oklahoma Drill offers dedicated fans an insider's perspective on the Oklahoma Sooners football program. Hosted by Jesse Crittenden and Bryan Clinton of OU Insider and Rivals.com, this weekly podcast delivers comprehensive news, in-depth game previews, post-game analysis, and discussions on player performance and team strategy. It caters to college football enthusiasts seeking detailed insights and up-to-the-minute updates on their favorite team, providing a professional yet accessible breakdown of all things Sooners football.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

220

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

BAD

6%

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The Bottom Line

This show has an estimated 220 audience size, runs 6% host read ads and promotes 88% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/20	Week7/27	Week8/10
Bet 365bet365.com	Bet 365		1	2	1	2				Longer term buy 33%
McDonald'smcdonalds.com	McDonald's						3	2	1	Longer term buy 25%
Sonnet Insurancesonnet.ca	Sonnet Insurance	1	1	2	1					Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Fidelity	$46	0.0%	0%	90%	20.0ad units	Core Performer	+1
Tremfya design	$25	0.0%	0%	100%	7.0ad units	Core Performer	+1
Night and Day Decor	$21	-100.0%	0%	100%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

SEC SMOKE POST-SEC MEDIA DAYS ROUNDTABLE:Which SEC Team Is MOST OVERHYPED? Coaches Under Pressure & CFP Picks

0:00 / 0:39

Direct Response

S

#1

Run on 1x episode

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