NYY UNDERGROUND Podcast Advertising - Audience, Sponsors & Contact

Overview

NYY UNDERGROUND is a fan-driven digital sports show dedicated exclusively to the New York Yankees, offering postgame recaps, live fan reactions, and rapid-fire analysis of roster moves, player performance, and clubhouse drama. Episodes are typically short, high-energy videos released after games, blending play-by-play breakdowns with unfiltered commentary from hosts and callers via a dedicated fan hotline. The tone is casual, passionate, and community-oriented, appealing to die-hard Yankees fans who want real-time reactions rather than polished network coverage. Recurring themes include pitching performances, lineup decisions, MLB rumors, and controversies like player positioning disputes. With interactive elements such as voicemail lines, live streams, and merchandise tie-ins, the show cultivates a tight-knit online fan community, positioning itself as the go-to underground alternative to mainstream Yankees media coverage.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

220

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Direct Response

Brands with CTAs

GOOD

64%

Host Read %

% of host read ads

BAD

12%

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The Bottom Line

This show has an estimated 220 audience size, runs 12% host read ads and promotes 64% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/29	Week7/6	Week7/13	Week8/10	Week8/17	Week8/24	Week8/31
Sierrasierra.com	Sierra	2	2	1	2	10			Longer term buy 42%
Prize Picksprizepicks.com	Prize Picks			1	1	1	2	2	Longer term buy 42%
1-800 Contacts1800contacts.com	1-800 Contacts	1	2		1	1			Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Discount Tire information technology & services	$41	+100.0%	0%	0%	17.0ad units	Core Performer	+1
Sierra	$40	+252.9%	0%	82%	17.0ad units	Core Performer	+1
Apple Card	$21	+100.0%	0%	100%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Yankees vs Angels | Elmer Rodriguez vs Walbert Urena | PLAY-BY-PLAY

0:00 / 0:45

Direct Response

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#1

Run on 1x episode

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Recent Episodes

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