NPR's Book of the Day Podcast Advertising - Audience, Sponsors & Contact

Overview

NPR's Book of the Day offers a concise, daily dive into the world of literature, presenting engaging discussions on both new releases and influential classics. Each episode, under 15 minutes, features authors, critics, and NPR hosts exploring diverse genres from contemporary fiction to science fiction epics, often connecting literary works to broader societal and cultural themes. This podcast is ideal for busy readers seeking curated book recommendations, insightful author interviews, and a quick way to stay informed about significant literary conversations. It caters to those who appreciate a thoughtful yet accessible approach to understanding the impact and artistry of books, making it a valuable resource for expanding one's reading list and cultural awareness.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

13,060

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

3%

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The Bottom Line

This show has an estimated 13.1K audience size, runs 3% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/23	Week3/30	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Mint Mobilemintmobile.com	Mint Mobile							1	2	7	6	4	5	5	5	2	2	1	1	1	3	4	1	3	3	Core Performer 92%
LifeKitnpr.org	LifeKit	2	2	1	1	2	1						3	6	3	4	5	2		4	4	4	2	2	4	Core Performer 83%
Charles Schwabschwab.com	Charles Schwab						1	2	2	1	7	4	3	3	4	4	3			3	2	2	3	2	4	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
LifeKit	$12,252	-9.2%	5%	90%	81.0ad units	Core Performer	+1
MIDI Health hospital & health care	$8,110	-8.4%	0%	91%	44.0ad units	Core Performer	+1
Mint Mobile telecommunications	$7,272	-38.4%	2%	98%	55.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

'Etna' author Paul Yoon on narrating war through a dog's eyes

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Direct Response

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