News Club Podcast Advertising - Audience, Sponsors & Contact

Overview

News Club serves as an essential guide for busy individuals seeking clarity and context in the fast-paced world of current events. Hosted by Claire Kimball and Kate Watson, this podcast delivers a concise weekly wrap-up of major headlines and a forward-looking preview of upcoming significant events in politics, economics, and international relations. Beyond the summaries, it features an interview series with journalists and experts, delving into the stories behind the headlines to offer deeper understanding. With an agenda-free approach, the podcast simplifies complex global and local news, from central bank decisions and mayoral races to international trade agreements and societal issues. It's designed for an audience keen on staying informed and ahead of the curve, providing a professional, accessible, and insightful shortcut to navigate the news landscape.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

180

Instagram

1k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

GOOD

84%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 180 audience size, runs 84% host read ads and promotes 80% of ads for direct response advertisers.

Creator Influence

Claire Kimball

The Squiz News Club, founded by Claire Kimball and hosted alongside Kate Watson, operates as a long-form extension of the daily news service The Squiz. The Australian-based brand provides non-partisan deep dives into complex current affairs, ranging from the intricacies of the Federal Budget to the logistics of international war reporting. Their weekly News Club podcast and dedicated newsletter utilize a conversational tone to decode high-stakes topics such as US election cycles and global fast-fashion ethics. A concrete example of their curated approach is the Club Picks series, which highlights top-tier journalism from outlets like The Australian Financial Review and The Sydney Morning Herald. Recently, the brand launched a successful investigation into the cultural impact of the Bluey series finale, demonstrating their ability to blend hard news with lifestyle analysis. By interviewing experts like ABC correspondent Adam Harvey and Galah Press founder Annabelle Hickson, the account provides professional women with an efficient shortcut to staying informed.

Age: 46 years
Nationality: Australian
Education: Australian University

Age: 46 years
Nationality: Australian
Education: Australian University

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week2/23	Week3/23	Week6/15	Week6/22
Mindaroo Foundationmindaroo.org	Mindaroo Foundation			1		Test in progress 8%
NUXEnuxe.com	NUXE				1	Test in progress 8%
Squiz Kidssquizkids.com.au	Squiz Kids	1	1			Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
New towns	$12	0.0%	50%	100%	6.0ad units	Core Performer	+1
Squiz Kids	$9	0.0%	100%	75%	4.0ad units	Core Performer	+1
Apple Pay electrical/electronic manufacturing	$3	0.0%	100%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

Weekly Wrap: The fuel crisis, and are US-Iran ceasefire talks actually happening?

0:00 / 0:52

Brand Awareness

W

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌