My Therapist Ghosted Me Podcast Advertising - Audience, Sponsors & Contact

Overview

My Therapist Ghosted Me offers a candid and unreserved weekly discussion hosted by friends Vogue Williams and Joanne McNally. Born from a humorous anecdote about a disappearing therapist, the podcast delivers unqualified, yet honest and often explicit, advice on navigating contemporary life, relationships, and personal conundrums. With a distinct blend of celebrity banter, listener questions, and personal confessions, the hosts delve into topics ranging from pop culture and celebrity encounters to midlife crises and relationship dynamics. The tone is irreverent, witty, and deeply conversational, appealing to adult listeners who appreciate unfiltered humor, strong personality-driven content, and relatable discussions about modern-day struggles presented with a comedic flair. It's an entertaining listen for those seeking shared experiences and laughter over traditional therapeutic guidance.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

33,280

Est. Podcast Downloads

9,380

Av. Youtube Views

23,900

YouTubers Subscribers

16k

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Direct Response

Brands with CTAs

GREAT

98%

Host Read %

% of host read ads

BAD

7%

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The Bottom Line

This show has an estimated 33.3K audience size, runs 7% host read ads and promotes 98% of ads for direct response advertisers.

Creator Influence

Vogue & Joanne Williams & McNally

My Therapist Ghosted Me is a comedic powerhouse fronted by Irish presenters Vogue Williams and Joanne McNally. Produced in partnership with Global, the duo delivers unfiltered social commentary and humorous life advice through their flagship weekly video podcast. Williams brings a background in broadcasting and reality television from projects like I'm A Celebrity... Get Me Out of Here!, while McNally contributes sharp timing honed through her record-breaking Prosecco Express stand-up tour. Their content often features named recurring themes such as their brutally honest celebrity tea segments and deep dives into modern cultural phenomena like the 'trad wife' trend. A significant recent win for the pair includes winning Podcast of the Year at the British Podcast Awards, which cemented their transition from digital creators to live entertainment stars capable of selling out the 3Arena in Dublin. By blending self-deprecating anecdotes with listener dilemmas, they have established a distinct presence in the European comedy landscape.

Age: 40 years
Nationality: Irish
Education: Public Relations, Unknown

Age: 40 years
Nationality: Irish
Education: Public Relations, Unknown

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Recent Campaigns

	Advertisers	Week5/4	Week5/18	Week5/25	Week6/1	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Grangergrainger.com	Granger	1	2	3	4	7	5	8	4	7	9	7	8	9	Core Performer 75%
Freestyle Librefreestylelibre.us	Freestyle Libre											4	2	2	Longer term buy 25%
Wonderwonder.com	Wonder											2	1	1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Granger retail	$18,064	+225.8%	0%	100%	50.0ad units	Core Performer	+1
Thumbtack information technology & services	$5,485	-100.0%	0%	100%	15.0ad units	Core Performer	+1
Joanne McNally	$3,686	-100.0%	100%	100%	5.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Are we slagging Shania Twain?!

0:00 / 0:49

Direct Response

A

#1

Run on 1x episode

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