Murder Mile UK True Crime Podcast Advertising - Audience, Sponsors & Contact

Overview

Murder Mile UK True Crime is an award-nominated podcast dedicated to meticulously researched historical UK true crime, with a distinct focus on London's Soho, West End, and West London. The show delves into untold, unsolved, and long-forgotten murder cases, often presented as a 'guided walk' through the locations of the crimes. Drawing heavily on declassified police investigation files and court records, the podcast offers a deeply factual and investigative narrative style. It appeals to true crime aficionados interested in the intricate details of past criminal cases, UK social history, and the often-grim realities hidden within urban landscapes. The series provides an educational deep dive into criminal justice, historical events, and the enduring mysteries of Britain's darker past, setting it apart with its rigorous research and geographical specificity.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

16,600

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

5%

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The Bottom Line

This show has an estimated 16.6K audience size, runs 5% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/9	Week3/23	Week3/30	Week4/6	Week4/20	Week4/27	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Progressive Insuranceprogressive.com	Progressive Insurance						2	3	3		4	3	1	1		2	3	3	1	1	2	Core Performer 75%
Acastacast.com	Acast	1		1	1				1		4	2	1	1	1	1	2		1	1	3	Core Performer 75%
Always True Crimealwaystruecrime.com	Always True Crime		1			2		2	2	1	1	1	2		2	2	2		1		1	Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$4,987	-3.8%	0%	100%	28.0ad units	Core Performer	+1
Grow Therapy mental health care	$4,621	+58.3%	0%	100%	18.0ad units	Core Performer	+1
Aura information technology & services	$4,377	+19.0%	6%	100%	16.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#362 - The Beast of Bedsitland - Part 1 of 2 (Ronald Evans, Kathleen Heathcote)

0:00 / 0:52

Direct Response

T

#1

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