Money Talks Podcast Advertising - Audience, Sponsors & Contact

Overview

Money Talks is a practical and accessible podcast dedicated to demystifying personal finance for individuals and families, with a special focus on the needs of Mississippians. Hosted by Chartered Financial Analysts Dr. Nancy Lottridge-Anderson and Ryder Taff, the show tackles a wide array of financial topics, from understanding credit reports and defining complex acronyms to strategic planning for taxes, college savings, investments, and retirement. Through an engaging Q&A format, listeners can submit their questions, receiving expert guidance on family budgeting, debt management, and Social Security. The podcast aims to empower its audience with the knowledge and tools needed to navigate their financial journey confidently, transforming complex economic concepts into actionable advice.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

420

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GREAT

98%

Host Read %

% of host read ads

BAD

32%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 420 audience size, runs 32% host read ads and promotes 98% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/23	Week3/30	Week4/13	Week4/20	Week4/27	Week5/4	Week5/18	Week5/25	Week6/8	Week6/15	Week6/22	Week7/13	Week7/27	Week8/3	Week8/17	Week8/24
Mississippi Public Broadcastingmpbonline.org	Mississippi Public Broadcasting	2	2	2	2	2	2	2	3	1	2	3	3	2	1	1			Longer term buy 33%
Progressive Insuranceprogressive.com	Progressive Insurance																1	1	Test in progress 17%
Krogerkroger.com	Kroger		1																Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Mississippi Public Broadcasting media production	$252	-62.7%	29%	98%	55.0ad units	Core Performer	+1
Kroger retail	$7	0.0%	100%	100%	1.0ad units	Test run	+1
Community Foundation for Mississippi	$7	0.0%	0%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

Money Talks| ETF - Exchange Traded Funds

0:00 / 0:22

Direct Response

M

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌