MMA Fighting Podcast Advertising - Audience, Sponsors & Contact

Overview

Get all the mixed martial arts fighting news and analysis you need from the award-winning team at MMA Fighting. Produced by MMA Fighting and SB Nation, and part of the Vox Media Podcast Network.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

26,040

Est. Podcast Downloads

740

Av. Youtube Views

24,101

Instagram

2.0m

YouTubers Subscribers

1.8m

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

BAD

4%

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The Bottom Line

This show has an estimated 26K audience size, runs 4% host read ads and promotes 77% of ads for direct response advertisers.

Creator Influence

MMA Fighting

MMA Fighting stands as a premier source for comprehensive coverage of the mixed martial arts world. As a brand account under the Vox Media Podcast Network and SB Nation, it operates across multiple digital platforms, including its central Mmafighting.com website, a popular YouTube channel (MMAFightingonSBN), active Instagram and Twitter profiles (@mmafighting), and a growing presence on TikTok. The content spans breaking fighter news, in-depth analysis of major promotions like the UFC, Bellator, and PFL, exclusive interviews with athletes and industry figures, live event coverage including weigh-ins and press conferences, and engaging podcasts such as "The MMA Hour." Known for its veteran journalists and critical commentary, MMA Fighting provides a vital platform for staying informed on the ever-evolving landscape of combat sports, positioning itself as an essential resource for both casual fans and industry professionals.

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
Lifelocklifelock.com	Lifelock	1		2	3	1	1	2	4	1	1	1	1	2	3	4	2	1	Core Performer 83%
Verizonverizon.com	Verizon	1	2	2	8	1	3	4	5	8	2	4	4	6	6	2		3	Core Performer 75%
Monday.commonday.com	Monday.com	2		2	3		2	2	1	2	6		1	1	5	4	4	5	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Odoo information technology & services	$38,425	-44.8%	3%	100%	117.0ad units	Core Performer	+1
Verizon information technology & services	$23,905	+16.0%	0%	80%	60.0ad units	Core Performer	+1
Thumbtack information technology & services	$16,728	-33.9%	5%	89%	57.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

On To the Next One | What's Next For Islam Makhachev, Ian Machado Garry After UFC 330?

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Direct Response

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