Love & War with Dominick Cruz Podcast Advertising - Audience, Sponsors & Contact

Overview

Hosted by MMA legend Dominick Cruz, "Love & War" offers raw, introspective conversations with high-achievers from sports, arts, and innovation. The podcast delves beyond public personas to explore the deeply human aspects of overcoming adversity, personal evolution, and finding purpose. Recurring themes include mental resilience, the psychology of performance, balancing ambition with personal life, and the journey of self-discovery. The tone is candid and empathetic, appealing to listeners interested in personal growth, the mindset of champions, and authentic stories of struggle and triumph, particularly within competitive fields. It's distinctive for its host's ability to draw out profound insights from guests, offering valuable life lessons applicable far beyond the realm of professional competition.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

27,982

Est. Podcast Downloads

1,340

Av. Youtube Views

26,642

Instagram

16k

YouTubers Subscribers

55k

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

BAD

33%

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The Bottom Line

This show has an estimated 28K audience size, runs 33% host read ads and promotes 94% of ads for direct response advertisers.

Creator Influence

Dominick Cruz

Dominick Cruz is a professional athlete and analyst who transitioned from a competitive career as a multi-time world champion into a specialized media role. He currently hosts the Love & War with Dominick Cruz podcast, where he facilitates long-form interviews with high-level athletes and innovators like Brian Ortega and Forrest Griffin. As a UFC Hall of Fame inductee, his media contributions prioritize the mechanics of combat, specifically through his technical Fighter Breakdown segments that utilize multi-camera studio production. He serves as a lead color commentator for Zuffa, LLC, providing live analysis for global sports broadcasts. His recent expansion into lifestyle discussions explores the psychological resilience required for elite performance. Cruz addresses topics ranging from injury recovery to the science of footwork, maintaining a professional persona rooted in his experience at Alliance MMA. This technical expertise makes him a primary voice for fight analysis and sports-focused education within the mixed martial arts industry.

Age: 40 years
Nationality: American
Education: Flowing Wells High School

Age: 40 years
Nationality: American
Education: Flowing Wells High School

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Recent Campaigns

	Advertisers	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/20	Week7/27	Week8/10
Cash Appcash.app	Cash App				1		1	1	1	Longer term buy 33%
Expediaexpedia.com	Expedia		1	1			1		1	Longer term buy 33%
Michelob Ultramichelobultra.com	Michelob Ultra	1				1			3	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
BlueChew information technology & services	$7,259	-73.7%	89%	100%	9.0ad units	Core Performer	+1
Ruff Greens health, wellness & fitness	$6,054	0.0%	100%	100%	7.0ad units	Core Performer	+1
Lucy mechanical or industrial engineering	$4,730	0.0%	100%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Breaking Down All the Controversies at UFC White House

0:00 / 1:04

Direct Response

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#1

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