Locked On Vols - Daily Podcast On Tennessee Volunteers Football & Basketball Podcast Advertising - Audience, Sponsors & Contact

Overview

Locked On Vols provides a daily, immersive deep dive into Tennessee Volunteers football and basketball, serving as an essential listen for dedicated fans. Hosted by Knoxville radio personality Eric Cain, the podcast delivers timely news, game-day analysis, candid reactions to wins and losses, and detailed predictions. It goes beyond mere headlines, offering expert opinions, film reviews, and insider perspectives on player performance, coaching strategies, and SEC dynamics. The show caters to a passionate audience eager for comprehensive coverage, understanding the emotional investment of 'Vol Nation' while dissecting critical moments, from high-stakes playoff races to the nuances of team development. Its distinctive blend of analytical rigor and fan-centric engagement makes it a go-to source for staying intimately connected with all things Rocky Top.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

17,887

Est. Podcast Downloads

15,920

Av. Youtube Views

1,967

YouTubers Subscribers

19k

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

BAD

28%

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The Bottom Line

This show has an estimated 17.9K audience size, runs 28% host read ads and promotes 74% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
FanDuelfanduel.com	FanDuel	7	7	7	9	7	5	9	4	10	7	6	6	6	6	7	16	4	5	6	7	11	2	3	5	4	9	Core Performer 92%
AT&Tatt.com	AT&T									1	8	1			2	11	15	9	8	1	6	12	11	6	3	1	6	Core Performer 92%
Chasechase.com	Chase									5	5	1	3	1	1	6	5	4	8	4	3	4	12	6	3	3	4	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$117,475	-28.1%	82%	99%	290.0ad units	Core Performer	+1
Indeed information technology & services	$48,653	-43.1%	90%	98%	109.0ad units	Core Performer	+1
Mazda	$43,008	0.0%	30%	1%	158.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

COMMIT: Tennessee Football SECURES 4-Star Quarterback Kaden Craft | Recruiting Outlook

0:00 / 1:34

Direct Response

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#1

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