Locked On Texas Tech - Daily Podcast On Texas Tech Red Raiders Football & Basketball Podcast Advertising - Audience, Sponsors & Contact

Overview

Locked On Texas Tech podcast is the daily podcast that keeps you ahead of the games and the first to know the latest news, analysis, and insider info for the Texas Tech Red Raiders. Hosts Chris Level and Casey Cowan bring their combined 30 years of experience to the Locked On Texas Tech podcast as they provide your daily close-ups of all things Texas Tech Red Raiders with expert opinions, film reviews, interviews with athletes and coaches, recaps, local analysis, and coverage of all things scarlet and black. From the heart-pounding action at Jones AT&T Stadium to the electric atmosphere of the United Supermarkets Arena, and everywhere in between, the Locked On Texas Tech podcast takes you beyond the headlines for the inside scoops from the biggest stories inside the Red Raiders’ locker room and the Big 12. The Locked On Texas Tech podcast is part of the Locked On Podcast Network. Your Team. Every Day.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

6,610

Est. Podcast Downloads

2,640

Av. Youtube Views

3,970

YouTubers Subscribers

11k

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

BAD

38%

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The Bottom Line

This show has an estimated 6.6K audience size, runs 38% host read ads and promotes 81% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
FanDuelfanduel.com	FanDuel	5	9	8	6	14	5	9	12	8	11	13	10	15	5	1	11	7	14	6	8	7	11	12	13	10	11	5	Core Performer 100%
Kalshikalshi.com	Kalshi									1	5	1	2	2	2	7	7	7	10	6	5	5	10	9	13	11	7		Core Performer 92%
Discoverdiscover.com	Discover	2	2	2	6	5	6	4	4	2	5	2	6	2	3	1	7	1	7	4	3	2	2		6	4	5	1	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$30,882	+24.9%	75%	98%	417.0ad units	Core Performer	+1
Indeed information technology & services	$14,445	+89.0%	81%	100%	160.0ad units	Core Performer	+1
Game Time	$9,765	-18.0%	96%	100%	103.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

DOUBLE BIDS: Joey McGuire’s STRONG words about the Big 12 and the CFP | Locked On Texas Tech Podcast

0:00 / 0:10

Direct Response

D

#1

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